April 8, 2009
By GAIL NICKEL-KAILING
  Download PDF

For years we’ve talked about how VDP (Variable Data Printing) cuts waste by zeroing in with content that people WANT to get. Now we see VDP (Variable Data Publishing) take the concept of personalized production further with a “news aggregation” model more like that offered by online news sites.

Early Wednesday morning, March 18, I received a Tweet from a friend that said;

“Time Inc customized magazine tries to mimic Internet in printed form with personalized news feeds http://tinyurl.com/cmr3n3.“

OK, so I didn’t read it at 3:30AM Pacific time when it was sent from Boston; but within hours, I had already subscribed to mine magazine.

Two weeks later, at On Demand Expo, in Philadelphia, I sat down with Val DiGiacinto, VP Sales, from The Ace Group, the company that is handling the production of mine magazine. He filled me in on the project and its progress. Clearly he’s excited about being part of something new and different!

Read the rest of this entry »

Associated Press release forwarded by The Ace Group, Inc.

The Ace Group, Inc. is excited to forward to you the following Associated Press release regarding the new and unique “Mine” Magazine Personalized project.

“The Ace Group has been contracted and will be responsible for the entire “Print Version” of Mine, by Time, Inc.”, said Val DiGiacinto, V.P. Sales and Partner of The Ace Group, Inc. “This process includes all the programming and data processing required to create each “Unique” Mine Magazine, on-the-fly. We are also responsible for all bindery and mailing.”
Read the rest of this entry »