Page 245 of the December issue of Lucky Magazine contains an ad for Century 21 Department Stores that utilizes The Ace Group’s QR Code technology.

A QR Code (Quick Response Code) is simply a 2D barcode that can be decoded by most camera-equipped mobile phones. They can be effectively embedded in magazines, in-store graphics, signage, business cards or any application where additional information is required. By scanning the code, a user is directed to any website/landing page, video, audio, text description, phone number, SMS text messaging, etc. without having to type or search for the correct link.

While QR Codes are widely used in Japan and Europe and was voted trend of the year for 2009 in the UK, they have only recently been introduced to the U.S. Market.

Utilizing their Mobile Phone, reader’s are encouraged to capture the QR code in Lucky Magazine and connect instantly to an on-line entry form to win a $1,000 shopping spree. Depending on the users phone settings, it is also possible to pre-fill the entry form without ever having to type at all!  A URL is provided in addition to the QR code, to accommodate those accessing the contest from a home computer.

Coupled with our Dynamic Online Marketing Metrics, we are able to track the amount of users connecting through both mobile phone and home computer during the course of the campaign.