July 29, 2010
By Giselle Tsirulnik

Calvin Klein incorporated QR codes on select billboards throughout New York and Los Angeles as part of an advertising campaign promoting the brand’s jeans.

Billboards at Houston and Lafayette Street and West 20th Street and 10th Avenue in New York, and one in Los Angeles at Sunset Boulevard and Havenhurst Drive, displayed a Calvin Klein QR code that gave device users access to a mobile video featuring model Lara Stone with male models A.J. Sid Ellisdon, Grayson Vaughan and Eric Anderson. Ace Group created the QR code aspect of the campaign.

“It was very successful and you will see QR codes continue to be integrated into our upcoming campaigns,” said Jennifer Crawford, vice president of corporate communications at Calvin Klein, New York.

Full article: Mobile Marketer
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Our latest QR code project was launched today in partnership with Calvin Klein Jeans. Billboards featuring QR codes are posted in several locations including Sunset Blvd. Hollywood, CA and New York’s largest QR code at Houston and Lafayette Street. With our dynamic marketing metric system, we are continuing to track the location and scan amounts for each unique code.

By scanning the code, the user is linked directly to the “uncensored” Calvin Klein video on their mobile device. The option to share the video on Facebook and Twitter is also included for enhanced social networking.