By Barb Pellow, InfoTrends

QR Code for NBA All-Star Game
Introduction

With the increased focus on interactivity and multi-channel communications, marketers want to integrate online, mobile, and printed media to enable cohesive and unified marketing. Last week, I interviewed Val DiGiacinto (Vice President of Sales and a Partner from The Ace Group) and Jeremy B. Edelman (Senior Coordinator of Retail Marketing for the NBA). DiGiacinto described how he convinced the NBA that it was time to “take a shot” at experimenting with QR codes.

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