When I signed up for Mine a couple of months ago, I was mainly looking for a laugh. The new magazine from Time Inc. seemed like a gimmicky, goofy effort to save a beleaguered industry: Time wanted to print a magazine just for me! First, I had to choose several popular Time publications and answer a few odd questions about my interests. (“Which do you crave more—sushi, or pizza?”) Then, every two weeks, I would get an issue, curated just for me, filled with articles from different magazines. The process seemed hopelessly anachronistic, like if the horse-and-buggy industry decided to compete with cars by letting me pick my buggy driver…
Full article: Get Mine: Could a personalized magazine help save print media?
By Farhad Manjoo, Slate Magazine

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