The Ace Group is a full-service printing company known for finding solutions to marketing challenges. That can mean everything from Variable Data Publishing (VDP), used to produce uniquely tailored marketing materials based on individual customers’ interests, locations, or other variables, to traditional printing and prepress services. While the company approaches its work as a high-touch craft, it is also serves clients with extreme high-tech automation, efficiency, and low costs, thanks to FileMaker Pro database software.

FileMaker Solutions – Customer Stories:
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When I signed up for Mine a couple of months ago, I was mainly looking for a laugh. The new magazine from Time Inc. seemed like a gimmicky, goofy effort to save a beleaguered industry: Time wanted to print a magazine just for me! First, I had to choose several popular Time publications and answer a few odd questions about my interests. (“Which do you crave more—sushi, or pizza?”) Then, every two weeks, I would get an issue, curated just for me, filled with articles from different magazines. The process seemed hopelessly anachronistic, like if the horse-and-buggy industry decided to compete with cars by letting me pick my buggy driver…
Full article: Get Mine: Could a personalized magazine help save print media?
By Farhad Manjoo, Slate Magazine

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April 8, 2009
By GAIL NICKEL-KAILING
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For years we’ve talked about how VDP (Variable Data Printing) cuts waste by zeroing in with content that people WANT to get. Now we see VDP (Variable Data Publishing) take the concept of personalized production further with a “news aggregation” model more like that offered by online news sites.

Early Wednesday morning, March 18, I received a Tweet from a friend that said;

“Time Inc customized magazine tries to mimic Internet in printed form with personalized news feeds http://tinyurl.com/cmr3n3.“

OK, so I didn’t read it at 3:30AM Pacific time when it was sent from Boston; but within hours, I had already subscribed to mine magazine.

Two weeks later, at On Demand Expo, in Philadelphia, I sat down with Val DiGiacinto, VP Sales, from The Ace Group, the company that is handling the production of mine magazine. He filled me in on the project and its progress. Clearly he’s excited about being part of something new and different!

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Associated Press release forwarded by The Ace Group, Inc.

The Ace Group, Inc. is excited to forward to you the following Associated Press release regarding the new and unique “Mine” Magazine Personalized project.

“The Ace Group has been contracted and will be responsible for the entire “Print Version” of Mine, by Time, Inc.”, said Val DiGiacinto, V.P. Sales and Partner of The Ace Group, Inc. “This process includes all the programming and data processing required to create each “Unique” Mine Magazine, on-the-fly. We are also responsible for all bindery and mailing.”
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