July 29, 2010
By Giselle Tsirulnik

Calvin Klein incorporated QR codes on select billboards throughout New York and Los Angeles as part of an advertising campaign promoting the brand’s jeans.

Billboards at Houston and Lafayette Street and West 20th Street and 10th Avenue in New York, and one in Los Angeles at Sunset Boulevard and Havenhurst Drive, displayed a Calvin Klein QR code that gave device users access to a mobile video featuring model Lara Stone with male models A.J. Sid Ellisdon, Grayson Vaughan and Eric Anderson. Ace Group created the QR code aspect of the campaign.

“It was very successful and you will see QR codes continue to be integrated into our upcoming campaigns,” said Jennifer Crawford, vice president of corporate communications at Calvin Klein, New York.

Full article: Mobile Marketer
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Our latest QR code project was launched today in partnership with Calvin Klein Jeans. Billboards featuring QR codes are posted in several locations including Sunset Blvd. Hollywood, CA and New York’s largest QR code at Houston and Lafayette Street. With our dynamic marketing metric system, we are continuing to track the location and scan amounts for each unique code.

By scanning the code, the user is linked directly to the “uncensored” Calvin Klein video on their mobile device. The option to share the video on Facebook and Twitter is also included for enhanced social networking.

By Barb Pellow, InfoTrends

QR Code for NBA All-Star Game
Introduction

With the increased focus on interactivity and multi-channel communications, marketers want to integrate online, mobile, and printed media to enable cohesive and unified marketing. Last week, I interviewed Val DiGiacinto (Vice President of Sales and a Partner from The Ace Group) and Jeremy B. Edelman (Senior Coordinator of Retail Marketing for the NBA). DiGiacinto described how he convinced the NBA that it was time to “take a shot” at experimenting with QR codes.

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Page 245 of the December issue of Lucky Magazine contains an ad for Century 21 Department Stores that utilizes The Ace Group’s QR Code technology.

A QR Code (Quick Response Code) is simply a 2D barcode that can be decoded by most camera-equipped mobile phones. They can be effectively embedded in magazines, in-store graphics, signage, business cards or any application where additional information is required. By scanning the code, a user is directed to any website/landing page, video, audio, text description, phone number, SMS text messaging, etc. without having to type or search for the correct link.
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QR Code technology has been in use in Japan for more than 2 years and is widely used. I believe the technology will explode very soon in the US and will go from 0 to 60 just like Twitter. It’s quick, easy and can be used in many ways (text message, video, audio, phone number, email, url). You can also read a QR Code from my phone with your phone. I believe social networking will work it’s magic in that regard – I meet you and ask for your phone number or email address. You take out your phone, show me your QR Code with that information and I scan it with my phone. Connection is made!

For more information on QR Codes and their application, visit:
http://www.acegroupnyc.com/qr_codes.htmlDownload a FREE reader for your mobile phone.
Connect by mobile phone at http://www.acegroupnyc.com/detect.php

Try our QR Code Generator to create your own QR codes!

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