MANDEE AND VANILLA STAR JEANS UNVEIL INTERACTIVE WINDOWS TO SHOWCASE FINALISTS IN HIGH SCHOOL OF FASHION INDUSTRIES DESIGN CHALLENGEElevate Your Printing, QR Codes No Comments
Mandee Shoppers To Cast Their Votes as Talented New York City Fashion Students Compete for Scholarship Grants and Retail Visibility
New York, NY (May 24, 2011)- Trendy junior retailer Mandee and junior denim brand Vanilla Star Jeans have joined forces to sponsor a unique design challenge for students at New York City’s legendary High School of Fashion Industries.
Seventy-two students divided into teams were asked to design original ‘Back-to-School’ capsule collections consisting of two complete looks, incorporating any of the following: t-shirts, dresses, jeans, skirts, shorts, and jackets. Designs had to be relevant to Mandee’s cutting-edge customer and to Vanilla Star’s “Smart Girls Rock!” and “Live the Dream” visions.
First-, second- and third-place winners each will receive scholarship grants furnished by Vanilla Star. The first-place winners’ designs also will be part of Vanilla Star’s Fall 2011 collection to be sold exclusively at Mandee stores starting in September 2011.
Starting Thursday, May 26, through June 18, the fashion story boards of seven finalists will be posted in the windows of five Mandee stores: Manhattan (14th Street, bet. 5th & 6th Aves.); Queens (Rego Park); Brooklyn (Atlantic Terminal); Bronx (Bay Plaza); and Wayne, NJ (Willowbrook Mall).
Designs were reviewed by Mark Levy, president of Vanilla Star Jeans; Alan Mandelbaum, president of Mandee; and the Mandee merchandising team.
Window shoppers can try to match the panel’s decision by scanning a QR code to enter their favorite design featured in Mandee store windows, by filling out ballots in the store, or by visiting www.mandee.com. The QR code also will feature a video of the students in action. Entrants who match the judges’ decision will be eligible to win a $200 Mandee gift card.
Says Mandelbaum, “Everyone at Mandee is thrilled to be able to introduce the designs of such gifted students into our stores. These future visionaries know first-hand what our customers want.”
Mark Levy reports, “We started this partnership with The High School of Fashion Industries because we believe that teens with brains, personality, talent, and ambition can do anything they set their mind to. Vanilla Star does more than just encourage teens to ‘live their dreams,’ we help them turn them into a reality.”
Mandee is a junior apparel retailer targeted to young women 17-23 who crave cutting edge fashion and style at a value price. Mandee carries trendy sportswear, dresses, shoes, intimates, accessories, and jewelry at its 116 stores and via www.mandee.com.
About Vanilla Star Jeans
Vanilla Star Jeans is an international company founded in 2002 and based in New York City. It has quickly become the jean fashion leader for juniors and girls in the U.S., sold at all major department and specialty stores throughout the nation. For more information please visit www.vanillastarjeans.com.
About The High School of Fashion Industries
The High School of Fashion Industries, founded in 1926, is the only high school of its kind in eastern United States. Its occupational curriculum devotes itself entirely to the world of fashion, from styling and design to business, merchandising, and marketing. It was cited as one of the top 25 high schools in New York City by former Schools Chancellor Joel Klein, and it was named one of the top high schools in the country by U.S. News & World Report. www.fashionhighschool.net
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