July 29, 2010
By Giselle Tsirulnik

Calvin Klein incorporated QR codes on select billboards throughout New York and Los Angeles as part of an advertising campaign promoting the brand’s jeans.

Billboards at Houston and Lafayette Street and West 20th Street and 10th Avenue in New York, and one in Los Angeles at Sunset Boulevard and Havenhurst Drive, displayed a Calvin Klein QR code that gave device users access to a mobile video featuring model Lara Stone with male models A.J. Sid Ellisdon, Grayson Vaughan and Eric Anderson. Ace Group created the QR code aspect of the campaign.

“It was very successful and you will see QR codes continue to be integrated into our upcoming campaigns,” said Jennifer Crawford, vice president of corporate communications at Calvin Klein, New York.

Full article: Mobile Marketer
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Our latest QR code project was launched today in partnership with Calvin Klein Jeans. Billboards featuring QR codes are posted in several locations including Sunset Blvd. Hollywood, CA and New York’s largest QR code at Houston and Lafayette Street. With our dynamic marketing metric system, we are continuing to track the location and scan amounts for each unique code.

By scanning the code, the user is linked directly to the “uncensored” Calvin Klein video on their mobile device. The option to share the video on Facebook and Twitter is also included for enhanced social networking.

Digital printing is making communications more immediate, scalable and personalized. The Young Lions Award Show showcased the winning work in a custom exhibition book featuring QR Code links to the videos created by the entrants.

Download the PDF (3.3MB):

By Barb Pellow, InfoTrends

QR Code for NBA All-Star Game
Introduction

With the increased focus on interactivity and multi-channel communications, marketers want to integrate online, mobile, and printed media to enable cohesive and unified marketing. Last week, I interviewed Val DiGiacinto (Vice President of Sales and a Partner from The Ace Group) and Jeremy B. Edelman (Senior Coordinator of Retail Marketing for the NBA). DiGiacinto described how he convinced the NBA that it was time to “take a shot” at experimenting with QR codes.

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The Ace Group is a full-service printing company known for finding solutions to marketing challenges. That can mean everything from Variable Data Publishing (VDP), used to produce uniquely tailored marketing materials based on individual customers’ interests, locations, or other variables, to traditional printing and prepress services. While the company approaches its work as a high-touch craft, it is also serves clients with extreme high-tech automation, efficiency, and low costs, thanks to FileMaker Pro database software.

FileMaker Solutions – Customer Stories:
Read the full Article: HERE

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Page 245 of the December issue of Lucky Magazine contains an ad for Century 21 Department Stores that utilizes The Ace Group’s QR Code technology.

A QR Code (Quick Response Code) is simply a 2D barcode that can be decoded by most camera-equipped mobile phones. They can be effectively embedded in magazines, in-store graphics, signage, business cards or any application where additional information is required. By scanning the code, a user is directed to any website/landing page, video, audio, text description, phone number, SMS text messaging, etc. without having to type or search for the correct link.
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QR Code technology has been in use in Japan for more than 2 years and is widely used. I believe the technology will explode very soon in the US and will go from 0 to 60 just like Twitter. It’s quick, easy and can be used in many ways (text message, video, audio, phone number, email, url). You can also read a QR Code from my phone with your phone. I believe social networking will work it’s magic in that regard – I meet you and ask for your phone number or email address. You take out your phone, show me your QR Code with that information and I scan it with my phone. Connection is made!

For more information on QR Codes and their application, visit:
http://www.acegroupnyc.com/qr_codes.htmlDownload a FREE reader for your mobile phone.
Connect by mobile phone at http://www.acegroupnyc.com/detect.php

Try our QR Code Generator to create your own QR codes!

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When I signed up for Mine a couple of months ago, I was mainly looking for a laugh. The new magazine from Time Inc. seemed like a gimmicky, goofy effort to save a beleaguered industry: Time wanted to print a magazine just for me! First, I had to choose several popular Time publications and answer a few odd questions about my interests. (“Which do you crave more—sushi, or pizza?”) Then, every two weeks, I would get an issue, curated just for me, filled with articles from different magazines. The process seemed hopelessly anachronistic, like if the horse-and-buggy industry decided to compete with cars by letting me pick my buggy driver…
Full article: Get Mine: Could a personalized magazine help save print media?
By Farhad Manjoo, Slate Magazine

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DÜSSELDORF, Germany, July 1, 2008 – HP today announced the winners of the first HP Indigo Progressive Printing Competition that recognises excellence and innovation in digital printing.

Prizes were presented at a gala dinner on Tuesday 3rd June in Düsseldorf, to coincide with the international trade show for the graphic arts, drupa. The awards were presented by Alon Bar-Shany, vice president and general manager, Indigo Digital Press Division, HP, at a ceremony held at The Rheinterrasse Dusseldorf.

The competition which attracted 482 entries from 31 countries, was divided into five categories: photo-specialty; direct marketing and transpromotional printing; publications, including books, user manuals and magazines; marketing collateral, and an open, “other,” category for innovative, inspirational or creative submissions.

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